AD REQUIREMENTS
General Ad Requirements:
- We accept GIF, JPEG, Rich Media & Third Party Served ads.
- 30-second maximum for any animation.
- Creative with a white background must have a minimum 1-pixel border to differentiate ad from editorial content.
- Any sound must be user-initiated, defined as a click and not a mouseover or rollover, and clearly labeled with "Play" and "Stop" controls.
- Up to 100K in polite download is allowed. Polite download is the portion of the ad that loads once content loads.
- Up to 3 additional loads of up to 50K each may be initiated after a user moves their cursor over or clicks on the ad.
- The Flash frame rate must be less than 18 frames per second; twelve frames per second is preferred.
- Advertising cannot be directly competitive, disparaging to Digital Sports or inappropriate for youth content.
- All advertising content must be clearly differentiated from editorial content. Digital sports reserves the right to reject any ads that have potential for user confusion.
Standard Ad Products:
|
Product |
Pixel Size |
File Size (Non Rich Media) |
File Size (Rich Media) |
|
Medium Rectangle |
300x250 |
20K |
30K |
|
Leaderboard |
728x90 |
20K |
30K |
|
Skyscraper |
120x600 |
20K |
30K |
|
Vertical Banner |
120x240 |
20K |
30K |
|
Button 1 |
120x90 |
20K |
30K |
(Please link each of the product names above to a pop-up that has an example of the creative inside.)
Expanding Ad Guidelines:
- Expanding ads must be user-initiated. User-initiated standard ad units expand beyond standard size on mouse-over and must include language to indicate rollover functionality, such as "roll over to learn more" or "roll over to expand." Non user-initiated expanding ads are accepted on a case-by-case basis.
- Expanding ads must have a PROMINENT "CLOSE X" button, not less than 10-pt type, in the upper right hand corner of the expanded portion of the ad. EXCEPTION: Slider ads must have a "CLOSE X" button in the upper left corner of the expanded portion of the ad.
- Expanded portion MUST automatically close when the user's cursor moves off the ad.
- Expanding leaderboards MUST be able to expand to the top and to the bottom, because Digital Sports has leaderboard placements on both the top and the bottom.
Floating Ad Guidelines:
- Non-user initiated floating ads must close within 15 seconds. On the national, state and conference homepage only, floating ads must close within 7 seconds.
- All animation within the resolving ad unit must self-terminate within 30 seconds.
- Background must be opaque.
- All floating ads must have a PROMINENT "CLOSE X" button on an opaque background, not less than 10-pt type, in the upper right hand corner of the floating ad. The close button must clearly be attached to the floating portion of the ad.
Video Pre-Roll Advertising:
- Digital Sports allows video ads to appear before appropriate editorial video.
- The streaming video ad is clickable and has pause, play and mute buttons.
- Please submit multiple creatives if possible to provide variety to viewers.
- Please talk to your account executive for file size, formats and additional specifications.
For any other questions regarding Ad Products or Placements, please email us at
advertising@digitalsports.com
For information concerning Event Sponsorship opportunities, contact one of our
Regional Offices or contact us at
events@digitalsports.com
|
