OBJECTIVE:
A local State Farm agent was looking to advertise to homeowners and residents in his area to increase awareness for his agency, especially within the surrounding communities where his potential customers lived and worked.
TACTICS AND TARGETING:
DigitalSports designed a custom banner, with specific messages to each school. The banner was targeted to 3 local school communities, with a rotation to ensure sufficient awareness without over-exposure of the ads.
RESULT:
“As a local small business, I am continually looking for new ways to reach the communities I serve. I’ve tried TV, cable and radio advertising, but often it is not targeted enough, costs a lot, and some of my marketing dollars are inevitably wasted on areas that won’t produce results. With DigitalSports.com, I was able to target a handful of school communities efficiently, with a very specific message. With this type of hyper-local solution, I know my marketing dollars are being spent wisely because I deepen my relationship with the exact audience I want. When it comes time for them to consider their insurance needs, they will know my name and face, and hopefully I’ll be their first call.”
Dan F. – President, Independant State Farm Insurance Agency
