ADVERTISER: Saint Mary’s College of Maryland
OBJECTIVE:
Increase awareness of St. Mary’s College of Maryland (SMCM) among the high school audience and their parents state-wide, while giving a special focus to particular schools where Saint Mary’s like to maintain strong enrollment numbers.
TACTICS AND TARGETING:
DigitalSports designed custom banner, to highlight the benefits of SMCM to the target audience, and generate interest through clicks to the SMCM website. The program had two campaign tactics with similar goals but different targeting. One campaign carried a general message to a majority of the metro area, while the second campaign featured several SMCM student athletes, targeted to the same high school they attended.
RESULT:
“DigitalSports reached out to us in early Spring and we’re glad they did. They took time to listen to our priorities and objectives, and came back to us with a plan that met our needs and our budget. No other media that we know of has the same connection with our target audience as does DigitalSports. We feel confident that we’ve found a partner in DigitalSports and are excited to have found a way to meet our unique targeting needs of reaching “deep and wide” into the high school community. And we’ve been really impressed with the response our ads have been getting.”
Marc A. - Director of Marketing, St. Mary’s College of Maryland
