OVERVIEW
If you have a great brand, product, store location, or marketing message, the key to growing your business or brand is reaching your potential customers. You can use a megaphone, or have one to one, interactive conversations with your target audience. The cost of your advertising and the success of your marketing comes down to one essential factor: TARGETING.
Geographic Targeting:
- National (brand across the country in hyper-local content)
- State (or multiple states)
- Major Metro Areas (similar to broadcast, but more efficient)
- A County or Multiple Counties (eliminate the waste of a broadcast buy)
- A City (interact online with your customers)
- A Community or Collection of Communities (your brand in their backyard)
Organization Targeting:
- Associations (Coaches, Athletic Directors, Etc)
- Sports Conferences (Premium Sponsorships)
- Private or Public School Communities (Communities are centered on the school systems)
- Youth Organizations ("Soccer" Moms and Dads)
Sport Targeting:
- Season (ex: Promote your product for the holiday rush - Basketball, Wrestling, Winter Track, Hockey)
- Gender (For gender specific products, camps, or retail)
- Specific Sport. (ex: Own our football coverage, or show you support lacrosse)
Demographic Targeting:
- Affluence
- Public vs. Private Schools
- Community by Community
- Lifestage - (High School Families vs. Middle School or Youth Sports)
Daypart Targeting:
- Time of Day
- Day of Week
- Weekend vs Weekday
What Else?
You tell us. If you have a unique targeting need, we can probably make it work. Whether it is business to business, or you are targeting consumers, our platform is robust and we are always looking for a creative challenge. In addition, our targeting techiques can be mixed and matched. For example, you can target:
- All girl sports in a fall.
- All private schools in a geography.
- All football teams and articles across the country, city, or communities.
- Own every ad in a county or school(s) for a day or week...
